The Mobile Vendor Program (MVP) is a City of Richmond initiative designed to support local street vendors by providing safe, regulated spaces to grow their businesses. Launched in partnership with the Richmond Farmers Market Association, MVP transforms underused public spaces—starting with a parking lot near the Richmond BART station—into vibrant food hubs.

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Created in response to the need for better street vending regulations and inspired by the entrepreneurial spirit of Richmond’s diverse communities, the program offers vendors a legal pathway to operate. It also serves as a business incubator, equipping participants with tools and training to move from informal street vending to long-term, sustainable business ownership.

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The flagship location at 1401 Macdonald Avenue is open Thursdays and Saturdays from 11:00 AM to 9:00 PM and features a rotating mix of cuisines—from tacos and pupusas to Asian fusion, burgers, desserts, and more. The space includes sanitation stations, shaded dining areas, and support from Contra Costa Health to ensure vendors meet health and safety standards.

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MVP is more than just a food market. It’s a step forward in economic justice—offering opportunity, visibility, and legitimacy to vendors who have long operated in the shadows. Our long-term goal is to expand these vendor hubs across the city, helping more local entrepreneurs gain exposure and prepare for brick-and-mortar success.

Participation is free, but vendors must complete a city registration process and obtain permits. Learn more about how to apply and join the MVP community.